Privacy Policy

Our website address

What personal data we collect and why we collect it

Data Collected via Cookies and Third Party Identifiers

We collect data about our site usage as described below. We do not collect or store any data about visitors to our site other than for the specific purposes of improving visitors’ experience of the site and making it more effective in delivering information about the world of microbes and the products we offer.

We do not share any visitor data (nor any customer data however that customer interacts with us) with any third party other than as described below. We do not share or sell any such data with or to any third party in pursuance of their marketing of their own products or services.

We use Google Analytics and other analytics packages to analyse the use of our site. We do not share any data we collect with any third parties for the purposes of marketing their own products. Any data collected is used to identify how website visitors come to the site (whether by referral, cost per click advertising or, for example, clicking on links contained in emails we send to customers who have signed up to receive emails from us) and their behaviour on the site through (where applicable) to completing a purchase. All data captured in this way is anonymous.

We use Google Analytics and other analytic packages to analyse the use of our site. We (via Google) collect:

  • demographic data
  • visits, clicks and conversion statistics
  • remarketing features

We also use 3rd party cookies to identify (anonymously) the number of visitors and conversions (sales) generated by affiliate partner sites for the purposes of attributing referral fees to those affiliates sites.

If you wish to opt out of Google Analytics’ tracking please contact us. You can manage the data that Google uses to determine ads presented to you by Google searches here

Data Collected When You Create a User Account With Us

When you create a user account on this website, you provide us with your name and contact details, including your email address.

Primarily we ask for this data in order to fulfil your order and to send you occasional emails highlighting product offers or sharing some educational material about probiotics and their application. This data is kept secure on our secure web server – it is not held locally on our office network to ensure confidentiality and security.

We will never share this information with any third party.

If you wish to review the information we have about you on your user account please login here and edit/amend as you wish.

Data Collected When a Customer Makes a Website Purchase But Does Not Create A User Account

In this instance, the only reason for collecting and retaining data is to ensure we can deliver and, where necessary, track your order. We do not use this data for any other purpose, specifically we will not use it to promote our own products to you, nor will we share your data with any third party.

Payment Details

We do not collect or store your payment details in any form. Our payment gateways direct you to third party, highly secure environments such as PayPal.

Deletion of Data

Should you decide, for any reason, at any time, that you wish us to delete any data we hold about your from our records, please email us at  telling us this is the case and we will carry out your request within two working days.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

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