Data Collected via Cookies and Third Party Identifiers
We collect data about our site usage as described below. We do not collect or store any data about visitors to our site other than for the specific purposes of improving visitors’ experience of the site and making it more effective in delivering information about the world of microbes and the products we offer.
We do not share any visitor data (nor any customer data however that customer interacts with us) with any third party other than as described below. We do not share or sell any such data with or to any third party in pursuance of their marketing of their own products or services.
We use Google Analytics and other analytics packages to analyse the use of our site. We do not share any data we collect with any third parties for the purposes of marketing their own products. Any data collected is used to identify how website visitors come to the site (whether by referral, cost per click advertising or, for example, clicking on links contained in emails we send to customers who have signed up to receive emails from us) and their behaviour on the site through (where applicable) to completing a purchase. All data captured in this way is anonymous.
We use Google Analytics and other analytic packages to analyse the use of our site. We (via Google) collect:
- demographic data
- visits, clicks and conversion statistics
- remarketing features
We also use 3rd party cookies to identify (anonymously) the number of visitors and conversions (sales) generated by affiliate partner sites for the purposes of attributing referral fees to those affiliates sites.
If you wish to opt out of Google Analytics’ tracking please follow this link
You can manage the data that Google uses to determine ads presented to you by Google searches here
Data Collected When You Create a User Account With Us
When you create a user account on this website, you provide us with your name and contact details, including your email address.
Primarily we ask for this data in order to fulfil your order and to send you occasional emails highlighting product offers or sharing some educational material about probiotics and their application. This data is kept secure on our secure web server – it is not held locally on our office network to ensure confidentiality and security.
We will never share this information with any third party.
If you wish to review the information we have about you on your user account please login here and edit/amend as you wish.
Data Collected When a Customer Makes a Website Purchase But Does Not Create A User Account
In this instance, the only reason for collecting and retaining data is to ensure we can deliver and, where necessary, track your order. We do not use this data for any other purpose, specifically we will not use it to promote our own products to you, nor will we share your data with any third party.
We do not collect or store your payment details in any form. Our payment gateways direct you to third party, highly secure environments such as PayPal and Go Cardless (which we use to process direct debit transactions).
Deletion of Data
Should you decide, for any reason, at any time, that you wish us to delete any data we hold about your from our records, please email us at [email protected] telling us this is the case and we will carry out your request within two working days.